Testing website content

UX Booth (and author Matthew Kammerer) posted a fantastic article on user friendly content. In the article he covers a couple of topics that I think work well as test heuristics:

• Avoid using abbreviation


• Make headlines and opening sentences "scanable" by making them your most informative content


• Make paragraphs smaller


• Check the reading level of the content


• Use active voice

In the article he provides some good links to related content.