Test your Twitter

I'm seeing more and more testers using twitter these days, so I thought a tip on designing and testing your tweets might be helpful.

Jakob Nielsen's Alertbox has a great lesson on designing your twitter post. He uses an iterative design process to make sure you express yourself clearly and succinctly.

Essentially, you need to:

  • Grab the user's attention. In his example he uses capitals to identify key words in the tweet

  • Front-load the tweet with attractive keywords

  • Be specific and try and keep your tweet to 130 characters so that others can re-tweet

  • Save space by abbreviating over full sentences

  • Don't make multiple points in your tweet

  • Think about when you post your tweet


It's much better put by the man himself. You can find his post here: http://www.useit.com/alertbox/twitter-iterations.html

I like the way he partially shortens the URL link to help emphasize the point of the tweet.

And you thought twitter was easy!